Dr. Rock Rockett - Feasibility Consultant For Gastroenterologists | Rockett Healthcare Strategies

Meet Rock


After decades worth of experience working in various roles in the healthcare industry, Rock Rockett decided to put his expertise to good use by founding Rockett Healthcare Strategies in 2014.

As an executive at Blue Cross Blue Shield, Rock gained experience working on the insurance side of the industry. As the CEO of Validare Health, Rock perfected his business development process of helping physicians set up office-based surgery, ambulatory surgery centers, and endoscopy centers, while familiarizing himself with everything there is to know about accreditation standards and regulatory requirements. Throughout the years, Rock has created an extensive network of partners, experts, and specialists to help his clients achieve success. Rock can help you establish and maintain your own endoscopy center, surgical center, or office-based facility.


Rock doesn’t believe in a one-size-fits-all approach to medical business development. He knows that each practice has unique needs based on the location and services it provides. To ensure that setting up your own center is right for your practice, Rock will first carry out a Pro Forma financial assessment. Then, he can help you devise a plan that addresses financial matters and a project management timeline, including every step from strategizing to opening day for your facility.

Rock employs experts in accreditation, billing, medical equipment, and other areas, and can also perform services like RFP solicitation and construction management. Rock can ensure your project is a success so that you can focus on what you do best — treating your patients.

Rock has a variety of techniques you can utilize to increase your revenue, from negotiating higher rates with payers to adding new services like infusion, mobile anesthesia, clinical trials, pathology labs, and more. Our clients tell us first-hand that running an independent practice works better not only for them but also for their patients.

Rock has the knowledge, experience, and industry connections needed to see every project become a success. Whether you’re a solo practitioner or part of a group, there’s no project too large or small. Your partnership won’t end when your new center opens: Rock knows that success comes from ongoing practice management, including site visits, staff training, and the documentation needed to meet accreditation standards.

Believe it or not, setting up your own endoscopy center or office-based surgery might not be as expensive as you’d think, or as difficult.
Reach out to Rock today!

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"Rock and I met when I was considering joining an existing endoscopy center. He helped me do the analysis that showed I'm better off doing procedures in my office and taking advantage of the rates he has negotiated with payers in the Chicago area. In addition to helping me design my center, equipping it, and getting it accredited by AAAASF, Rock has helped us implement multiple revenue streams and significantly increased professional fees over my prior rates. He also worked diligently to recover thousands of dollars in payments from our major payer that had been miscoded and denied."

Dr Manoj Mehta, MD

Endoscopy Center of the North Shore

Wilmette, IL

"Rock Rockett helped us to successfully launch our first healthcare product in the US. His knowledge and experience were instrumental in helping us understand and navigate a complex health system. We are thankful for his guidance and are excited to see what the future holds."

Aonghus Shortt, CEO

FoodMarble Digestive Health

Dublin, Ireland

"We contracted with Rockett Healthcare, LLC to help us develop our endoscopy center and contract with payers. Rock led a very successful contracting effort with the payers and we are earning combined facility and professional fees for office-based procedures that are 200-300% of Medicare ASC rates(depending on the payer). Rock achieved this for us by educating the local Hawaii payers on the value of office endoscopy in Hawaii's regulatory environment which makes it difficult to obtain an ASC license."

Dr Mel Ona, MD

Ohana Endoscopy Clinic

Kapulei, HI

"Rock and I met about 10 years ago when he led the negotiation process to get higher rates from our major payer for office-based procedures. He and his team helped us get our office endoscopy suite accredited and successfully completed negotiations with other payers.

More recently, I engaged Rockett Healthcare, LLC to evaluate the financial feasibility of merging with another GI group in our area. He did a terrific job of assessing the risk and reward potential of that transaction. He regularly proposes new strategies to better manage the practice and grow revenue. Rock is very prompt, forthright gets the job done expeditiously.

Rock’s contacts in the health care/insurance industry and his understanding of medical practices puts him in a unique position to advise physicians."

Suman Kaur, M.D.

Digestive Disease Associates, LTD

Hinsdale, IL

"We worked with Rock from day one of our project to develop a two room endoscopy suite for office based procedures. In addition to guiding the project from start to finish, he also has contracted with almost all of our major payers. His negotiations yielded rates with the payers that are 3x what we were getting when we did endoscopy procedures in surgery centers and hospital outpatient settings. We are grateful for his expertise and persistence in negotiating higher rates on our behalf."

Samuel Cordeiro, MBA

Prima CARE

Fall River, MA